Lesson
Wednesday,
the fifth of
May
Theme: Reading skills
Join the lesson in Zoom
Follow the link
https://us04web.zoom.us/j/76881451633?pwd=dEJQdEREakxxT01wdTE5dGtoZktTZz09
Идентификатор конференции: 768 8145 1633
Код доступа: 9sw2kd
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Lesson
Tuesday,
the fourth
of May
Theme:
A company
presentation is a great way to introduce your company to customers, partners or
stakeholders in the context of a sales or marketing discussion. Making an
effort to create the most professional PowerPoint presentation possible really
pays off, as it reinforces your audience’s impression of your company as
professional and authentic.
Company
presentations can be used in many situations:
§ on
your own website
§ for
training external employees, to explain company values and priorities
§ employee
onboarding, to inform new colleagues about the company at a glance
§ celebrating
a company anniversary
§ for
welcoming customers and suppliers at an open day
§ to
introduce the company on portals and network pages on the internet
§ on
social media (e.g. Xing, LinkedIn, Twitter, Instagram, Facebook)
§ in
sales talks during customer visits
§ at
trade fairs and congresses
§ at
universities, to inspire potential new employees
§ on
video portals and platforms such as YouTube
Although you need to
include the important aspects of your company – locations, customers, company
structure, products, competencies, portfolio and certifications – try not to
overwhelm your audience with this information. Nobody can remember hundreds of
facts about the company anyway, even if you use suitable visual aids (pictures,
infographics, etc.). In company presentations, as in so much else, less is
sometimes more.
You’re naturally going to present your company to
potential employees in a very different way to presenting to external
industries, for example. Each target group and industry has individual
needs and makes different demands on a company presentation. It simply won’t
work to create one company presentation and reuse it again and again. Of course
it takes time and effort to adapt your presentation to each audience, but it is
genuinely worth it, leading as it does to improved success rates.
Including pictures
or drawings in your presentation can help establish an emotional relationship
with your audience. However, these don’t necessarily have to be the
high-quality pictures from your brochure; using images of colleagues at their
everyday work can come across as more authentic and make you look approachable.
Storytelling is a
great way to capture an audience and hold their attention for as long as
possible. If you’re telling an interesting story, people will
listen. Find something exciting to relate about your company.
Another point that
sounds obvious, but is unfortunately often overlooked. When you’re presenting
your company, errors in spelling and grammar make a negative impression, and
can ruin all your hard work. Get your presentation proofread by an outside
person; fresh eyes can spot the errors that are often accidentally overlooked
by those familiar with the subject of your presentation.
Sentences that
induce curiosity or tension in the listener can be a great way to get your
audience’s attention. Starting a phrase with a word such as “Imagine…” involves
your audience emotionally in what is happening. It is particularly potent when
you sketch an example – for example around your service – and so make it clear
to the audience how your company can help them.
Even your products or services are exceptional, it is a good
idea to introduce your employees as part of
company presentation. Everyone knows that behind a good product or service
there is a team of people who develop or produce these products or implement
the services. A team slide is a
great way to present the human side of things, enhanced by an organigram or
organizational chart.
Testimonials can add
a lot to a successful company presentation. Use this opportunity to ask
the customer if you can use their opinion on your website or for your company presentation
as a reference. For some presentations it can also be worth letting employees
have their say. Colleagues can be very effective as advertising ambassadors
within a company presentation.
These tips are
certainly a good start to creating a professional company presentation. It can
be a challenge, though, to determine what exactly to include in the
presentation.
–
Set out the facts about your company
The most important facts about your company should appear in the
first few slides of your presentation. Company name, type of legal
entity, year of foundation, number of employees and product groups all need to
appear here. In order not to overload the spectator with numbers, though, this
is where it is useful to add striking visuals; for example, flat design icons or striking diagrams.
–
Present your company structure with an organizational chart
Instead of
presenting each employee on a separate slide, it can be very effective to use
an organizational chart. It is a great way to present the hierarchy of a
company and show its structure. Should your company be part of a group, you can
also show the interrelationships between companies clearly in this way.
–
Present your certification
This can be a rather
dry topic, but certification is mandatory in many industries. If a company does
not have the relevant certification (e.g. safety certification), cooperation is
out of the question. Certifications are therefore extremely important,
especially in the manufacturing industry. Naturally, the need for certification
varies from industry to industry, and you’ll have to assess whether this is
relevant your company, but if it is, it is a vital part of your presentation.
–
Present key facts and figures
Admittedly, this can
also be a double-edged sword. A company naturally wants to present itself in
the best light in a company presentation, so (for example) high potential
expenses for further development may be best unstated. Some key figures
relating to finance, however, help to create a solid and professional
impression. There are no hard-and-fast rules, as each audience is
different, but a lack of financial information could give a negative
impression.
–
Highlight your expertise
Although it is often
included as part of a general introduction to a company, it can be extremely
effective to present the particular expertise and competencies of your company
as a separate section of your presentation. Highlighting your strengths
as a company can be even more compelling with the addition of striking visuals
– graphics, icons and images, for example, which give your audience a strong
and clear impression of what you do best.
So, with the help of a few tips above, you’ve created your
amazing company presentation. You also need to consider how you present it. The way you present
needs to reflect the relationship between you and your audience. In an
informal, mostly internal meeting, for example, you don’t need to stand and give
a “classic” presentation, whereas remaining seated when presenting to a
potential new customer would be highly inappropriate.
It’s vital to be
100% certain of your facts when presenting. If you’re not used to public
speaking or are unfamiliar with all the content, it pays to practice the
presentation a few times. Being on top of the facts and figures really
boosts the effectiveness of your presentation. Practicing also helps you
to inject a bit of passion and commitment into your delivery; even if your
presentation is wonderful, just standing reading out the contents of your
slides in a monotone can alienate your audience. A bit of practice and
you’ll be presenting your company in the best way possible!
Social media and company portals generally require short and snappy, and are not the place for a comprehensive, all-encompassing company presentation complete with all the facts and figures. It is therefore useful to create a shorter version of your company presentation to promote your company via digital channels or as a basis for your website. This gives you an even wider range of options when it comes to tailoring your presentation to get it just right for your audience.
Check out examples of how you can present a company in
different ways, follow the link:
https://biteable.com/blog/presentation-examples/
Homework
What should a company presentation include?
How do you structure a business presentation?
How do you introduce your company?
What are the 4 types of presentation?
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You are free to ask questions
Lesson
Tuesday,
the fourth
of May
Theme: British musical heritage, its pan-European
roots and national features
Do exercise 1
Homework
Write about your favorite
British artist (you can make a presentation). Tell us about the beginning of his/her musical career, about
the honors, awards and achievements in his/her career, and your own
impression of the energy of this person.
Send a photo to my email till 17:00
You are free to ask questions
Lesson
Wednesday,
the twenty eighth
of April
Theme: The Moon and Sixpence. Short stories.
Read the summary. Follow the link.
https://recap.study/summary/2020/british/178.html
·
First Published: 1919
·
Type of Work: Novel
·
Type of Plot: Biographical
·
Time of Work: Late nineteenth, early
twentieth centuries
·
Setting: England, France, and Tahiti
·
Genres: Long fiction, Biographical
fiction, Novel
·
Subjects: France or
French people, Nineteenth
century, England or
English people, Adultery, Creative
process, Ethics, Painting or
painters, Leprosy, South Pacific, Pacific Ocean
·
Locales: France, Europe, Paris, France, London,
England, Marseilles,
France, Tahiti, Central
America and West Indies, United
Kingdom
About
the book The Moon and Sixpence by W. Somerset Maugham
The Moon and Sixpence is a novel by W. Somerset Maugham, told in episodic form by the first-person narrator as a series
of glimpses into the mind and soul of the central character, Charles
Strickland, a middle-aged English stockbroker who abandons his wife and
children abruptly to pursue his desire to become an artist. The story is said
to be loosely based on the life of the painter Paul Gauguin.
The novel is written largely
from the point of view of the narrator, who is first introduced to the
character of Strickland through his (Strickland's) wife and strikes him (the
narrator) as unremarkable. Certain chapters are entirely composed of the
stories or narrations of others which the narrator himself is recalling from
memory (selectively editing or elaborating on certain aspects of dialogue,
particularly Strickland's, as Strickland is said by the narrator to be limited
in his use of verbiage and tended to use gestures in his expression).
Strickland is a well-off,
middle-class stockbroker in London sometime in the late 19th or early 20th
century. Early in the novel, he leaves his wife and children and goes to Paris,
living a destitute but defiantly content life there as an artist (specifically
a painter), lodging in run-down hotels and falling prey to both illness and
hunger. Strickland, in his drive to express through his art what appears to
continually possess and compel him inside, cares nothing for physical comfort
and is generally indifferent to his surroundings, but is generously supported
while in Paris by a commercially successful but hackneyed Dutch painter, Dirk
Stroeve, a friend of the narrator's, who immediately recognizes Strickland's
genius. After helping Strickland recover from a life-threatening condition,
Stroeve is repaid by having his wife, Blanche, abandon him for Strickland.
Strickland later discards the wife (all he really sought from Blanche was a
model to paint, not serious companionship, and it is hinted in the novel's
dialogue that he indicated this to her and she took the risk anyway), who then
commits suicide - yet another human casualty (the first ones being his own
established life and those of his wife and children) in Strickland's
single-minded pursuit of Art and Beauty.
After the Paris episode, the story continues in Tahiti. Strickland has already died, and the narrator attempts to piece together his life there from the recollections of others. He finds that Strickland had taken up with a native woman, had two children by her (one of whom dies) and started painting profusely. We learn that Strickland had settled for a short while in the French port of Marseilles before traveling to Tahiti, where he lived for a few years before finally dying of leprosy. Strickland left behind numerous paintings, but his magnum opus, which he painted on the walls of his hut before losing his sight to leprosy, was burnt down after his death by his wife by his dying orders.
Lesson
Saturday, the twenty fourth of April
Theme: Working conditions and wages. Employee training. Responsibilities of management.
Working
conditions refers to the working environment and aspects of an employee’s terms
and conditions of employment. This covers such matters as: the organisation of
work and work activities; training, skills and employability; health, safety
and well-being; and working time and work-life balance. Pay is also an
important aspect of working conditions.
Working conditions are at the core of paid work and employment relationships. Generally speaking, working conditions cover a broad range of topics and issues, from working time (hours of work, rest periods, and work schedules) to remuneration, as well as the physical conditions and mental demands that exist in the workplace.
Lesson
Saturday, the twenty fourth of April
Theme: The world of British painting and its creators. The contribution of the British to the foundation of universal human culture.
Do exercise 1 and
4
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