Lesson
Saturday,
the twenty second
of May
Theme: The specifics of
the British media and their role in relation to the world community.
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You are free to ask questions
Lesson
Saturday,
the twenty second
of May
Theme: The specifics of
the British media and their role in relation to the world community.
Send a photo to my email till 18:00
You are free to ask questions
Lesson
Saturday,
the twenty second
of May
Theme:
Interview with the head of the
organization
Homework
1.
Exercise
10 (complete the questions with «do» or «make» and
then write your answers)
2.
Exercise
10 b (complete the conversation)
Send a photo to my email till 18:00
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Lesson
Saturday,
the fifteenth
of May
Theme: The role of national theater and cinema in
world culture
Homework
Do exercise 1 and
3
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Lesson
Saturday,
the fifteenth
of May
Theme: Ways
to find a job. Job postings.
It's
known as the hidden job market: Many of the best jobs are never advertised.
They are filled by candidates who learn of them by word of mouth from friends,
former colleagues, and ex-bosses.
· Networking,
online and in person, is one of the best ways to stay on top of what's
happening in your field, including what jobs are open and where.
· Check
in on job search sites frequently. For best results, look for one that specializes
in your field.
· Don't
snub temporary or freelance work. They often lead to full-time opportunities.
Networking
is another word for socializing. You can join professional associations, attend
events for graduates of your school, connect with professionals who work in
your field, and take every chance you get to meet up, in person or online, with
others in your field.
Various
online sites such as LinkedIn allow you to broaden your network to include
friends of friends. The bigger your network, the more likely you'll find out
about new opportunities.
Some
employers offer incentives to their employees for referring a successful
candidate to the company. It's a win-win situation for everyone. You get a new
job, and your contact gets a finder's fee for attracting a top-notch employee.
That's
relatively rare, but there's nothing stopping you from asking a valued friend
who works in your field to let you know about any openings. The working
relationships you create at every job may open other doors years in the future.
Job boards used to be just that – a solid surface on a wall where vacancies were advertised for all to see. Job boards have moved to virtual format, and that's good news for all of us since their reach is far greater.
If you're
just starting out, an internship or even a volunteer job can get you in the
door.
Many
state governments provide job boards and job banks that can be accessed by all.
You can also use job search engines or any of a vast number of career-related
websites that post job openings, such as Monster.com, Google for Jobs,
CareerBuilder, and Indeed. Many other databases specialize in freelance and
contract work, including People Per Hour, Upwork, Simply Hired, and Crowded.
There
also are specialized job search sites for particular fields, like Dice for tech
professionals and ArtsThread for artists.
These
websites function in a similar way to traditional want-ads, but they have a far
greater reach and a much quicker turnaround time.
Job
fairs are often targeted toward specific industries, although some job or
recruitment fairs are more generalized. The promotional material will include a
list of the organizations that will be represented.
Investigate
any companies that interest you, bring a batch of resumes and business cards,
and get ready to sell yourself. Consider any conversations with recruiters as
mini-interviews that can set you apart from other applicants. Some
organizations may even offer on-site interviews to candidates that match their
requirements.
If
you already have your dream employer in mind, go directly to the career section
of the company's website. If you track openings on its site, there's a chance
you'll find just the opportunity that you've been waiting for.
Create
a list of employers that you'd like to work for and visit their websites often.
If you're really set on working for a specific company it may take some time to
find just the opportunity that fits your skillset. But if you've got time, this
might be the optimal method for finding your dream job.
If you don't see any job listings posted for a company you're particularly interested in, you might consider making a cold call. Phone or email people in the organization after finding their contact details on the company website. Ask about upcoming vacancies, and attach a copy of your resume.
Keep in mind that this kind of contact may not always be well-received. You'll be lucky to get any response at all. But there is always a chance it'll give you the inside track on upcoming vacancies.
If
you're looking for some professional help in your job search, headhunters and recruitment agencies can
help.
Many
organizations hire through recruitment agencies to streamline the hiring
process. Head hunters actively recruit individuals to fill specific vacancies.
Payment
is based on commission. Make sure you know up front whether you or the company
is paying it.
Keep
in mind that many high schools and colleges have job placement services that
can help new graduates to develop their resumes and assist both current
students and alumni with job searches.
Temporary
employment and short-term contracts often lead to permanent positions. It's a
great way to get a foot in the door or at the very least provide you with
useful business contacts to call upon in the future.
Many
recruitment agencies can assist with locating temporary or casual positions and
contract work.
Internships
are a great choice for students who are just graduating from college. The job
placement services of many schools connect their students with opportunities.
If
you're just starting out and you can afford it, volunteering can be a great way
to gain valuable industry contacts.
In
a competitive job market, some job seekers have pulled out all the stops.
Billboards, chain letters with a copy of your resume attached, or even pasting
your resume to yourself and walking around the city as a human billboard are
just some of the methods job-seekers have used to get noticed.
These
methods may actually work, but be cautious. Be sure that your creative tactic
is appropriate for the industry you're trying to break into.
Homework
Give answers
to the questions:
Which of the following ways of finding a job do you like? How would you get a
job? Write your detailed answer 10-14 sentences.
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Lesson
Saturday,
the eighth
of May
Theme: Contemporary British music
Task
Follow the link
Watch the video Top 10 Modern British Bands to Crack the US
and write about the group you like the most
https://www.youtube.com/watch?v=ku0s7CB1GQc
Before the 16th
century, musical life was centred on the church, especially the cathedrals and
the royal chapels. The choral works of John Taverner, William Byrd and Thomas
Tallis are still performed today, most notably by the choirs of King's College,
Cambridge and Christ Church in Oxford. Secular music in the 16th century
included the instrumental work of William Byrd and Orlando Gibbons and the
madrigals of Gibbons and Thomas Morley.
Henry Purcell,
famous for his opera Dido and Aeneaf (1689), has been described as the last
great English composer before the 20th century. John Gay's The Beggar's Opera
(1728), is still occasionally performed, and the comic operas of Gilbert and
Sullivan are among the few 19th century British works that are still part of
the repertoire.
The 20th century
saw a renaissance in British
music with the work of composers such as Delius, Hoist, Elgar, Vaughan
Williams, Walton, Tippett, Maxwell Davies and Britten. Britten in particular
came to be regarded as a specially "English" composer, partly through
the English themes of several of his operas but also through the folk songs and
church music that provided the inspiration for many of his other works.
There is now a
flourishing musical life in Britain with
more people going to concerts than ever before. The BBC plays an important part
in the development of music both by commissioning new work and by supporting
orchestras. The BBC Radio 3 programme, which is broadcast throughout the day
and evening, is devoted mainly to music. Many British orchestras and musical
groups have an international reputation. They include the London Philharmonic
Orchestra (LPO), the London Symphony Orchestra (LSO), the BBC Symphony
Orchestra, the Philharmonia, the Royal Liverpool Philharmonic, and others.
Famous choirs include the Bach Choir and the Royal Choral Society. Music
festivals held annually include those at Bath and Aldeburgh, and the Three
Choirs Festival, held at Gloucester, Hereford and Worcester in turn. The
popular series of Promenade Concerts held every summer in the Royal Albert
Hall, London, are broadcast by the BBC.
At a more modest
level, almost all schools and colleges have an orchestra, and many towns have a
choral society. Music in the home is more likely to be listened to than played,
but many homes have a piano.
Questions:
1. What was musical life centred on before the
16th century?
2. Were there many British composers of
international renown before the 20th century?
3. What is Britten famous for?
4. What happened with British music in 20th
century?
5. What famous British orchestras and choirs do
you know?
6. What role does the BBC play in the development
of music?
Homework:
Write about your favorite British singer (you can
make a presentation). Tell us about the beginning of his/her musical
career, about the honors, awards and achievements in his/her career,
and your own impression of the energy of this person.
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Lesson
Saturday,
the eighth
of May
Theme: Job
search. Employment
Task
Watch the video The job hunting process
https://www.youtube.com/watch?v=WRC7y8VriuM
Do
exercise 1 and 2
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Lesson
Friday,
the seventh of
May
Theme: Reading skills
Join the lesson in Zoom
Follow the link
https://us04web.zoom.us/j/79298387751?pwd=bXFzWjlIVWQ1RGdheDNaNUlUbS9JZz09
Идентификатор конференции: 792 9838 7751
Код доступа: YS09m7
Send a photo to my email till 18:00
You are free to ask questions
Lesson
Wednesday,
the fifth of
May
Theme: Reading skills
Join the lesson in Zoom
Follow the link
https://us04web.zoom.us/j/76881451633?pwd=dEJQdEREakxxT01wdTE5dGtoZktTZz09
Идентификатор конференции: 768 8145 1633
Код доступа: 9sw2kd
Send a photo to my email till 18:00
You are free to ask questions
Lesson
Tuesday,
the fourth
of May
Theme:
A company
presentation is a great way to introduce your company to customers, partners or
stakeholders in the context of a sales or marketing discussion. Making an
effort to create the most professional PowerPoint presentation possible really
pays off, as it reinforces your audience’s impression of your company as
professional and authentic.
Company
presentations can be used in many situations:
§ on
your own website
§ for
training external employees, to explain company values and priorities
§ employee
onboarding, to inform new colleagues about the company at a glance
§ celebrating
a company anniversary
§ for
welcoming customers and suppliers at an open day
§ to
introduce the company on portals and network pages on the internet
§ on
social media (e.g. Xing, LinkedIn, Twitter, Instagram, Facebook)
§ in
sales talks during customer visits
§ at
trade fairs and congresses
§ at
universities, to inspire potential new employees
§ on
video portals and platforms such as YouTube
Although you need to
include the important aspects of your company – locations, customers, company
structure, products, competencies, portfolio and certifications – try not to
overwhelm your audience with this information. Nobody can remember hundreds of
facts about the company anyway, even if you use suitable visual aids (pictures,
infographics, etc.). In company presentations, as in so much else, less is
sometimes more.
You’re naturally going to present your company to
potential employees in a very different way to presenting to external
industries, for example. Each target group and industry has individual
needs and makes different demands on a company presentation. It simply won’t
work to create one company presentation and reuse it again and again. Of course
it takes time and effort to adapt your presentation to each audience, but it is
genuinely worth it, leading as it does to improved success rates.
Including pictures
or drawings in your presentation can help establish an emotional relationship
with your audience. However, these don’t necessarily have to be the
high-quality pictures from your brochure; using images of colleagues at their
everyday work can come across as more authentic and make you look approachable.
Storytelling is a
great way to capture an audience and hold their attention for as long as
possible. If you’re telling an interesting story, people will
listen. Find something exciting to relate about your company.
Another point that
sounds obvious, but is unfortunately often overlooked. When you’re presenting
your company, errors in spelling and grammar make a negative impression, and
can ruin all your hard work. Get your presentation proofread by an outside
person; fresh eyes can spot the errors that are often accidentally overlooked
by those familiar with the subject of your presentation.
Sentences that
induce curiosity or tension in the listener can be a great way to get your
audience’s attention. Starting a phrase with a word such as “Imagine…” involves
your audience emotionally in what is happening. It is particularly potent when
you sketch an example – for example around your service – and so make it clear
to the audience how your company can help them.
Even your products or services are exceptional, it is a good
idea to introduce your employees as part of
company presentation. Everyone knows that behind a good product or service
there is a team of people who develop or produce these products or implement
the services. A team slide is a
great way to present the human side of things, enhanced by an organigram or
organizational chart.
Testimonials can add
a lot to a successful company presentation. Use this opportunity to ask
the customer if you can use their opinion on your website or for your company presentation
as a reference. For some presentations it can also be worth letting employees
have their say. Colleagues can be very effective as advertising ambassadors
within a company presentation.
These tips are
certainly a good start to creating a professional company presentation. It can
be a challenge, though, to determine what exactly to include in the
presentation.
–
Set out the facts about your company
The most important facts about your company should appear in the
first few slides of your presentation. Company name, type of legal
entity, year of foundation, number of employees and product groups all need to
appear here. In order not to overload the spectator with numbers, though, this
is where it is useful to add striking visuals; for example, flat design icons or striking diagrams.
–
Present your company structure with an organizational chart
Instead of
presenting each employee on a separate slide, it can be very effective to use
an organizational chart. It is a great way to present the hierarchy of a
company and show its structure. Should your company be part of a group, you can
also show the interrelationships between companies clearly in this way.
–
Present your certification
This can be a rather
dry topic, but certification is mandatory in many industries. If a company does
not have the relevant certification (e.g. safety certification), cooperation is
out of the question. Certifications are therefore extremely important,
especially in the manufacturing industry. Naturally, the need for certification
varies from industry to industry, and you’ll have to assess whether this is
relevant your company, but if it is, it is a vital part of your presentation.
–
Present key facts and figures
Admittedly, this can
also be a double-edged sword. A company naturally wants to present itself in
the best light in a company presentation, so (for example) high potential
expenses for further development may be best unstated. Some key figures
relating to finance, however, help to create a solid and professional
impression. There are no hard-and-fast rules, as each audience is
different, but a lack of financial information could give a negative
impression.
–
Highlight your expertise
Although it is often
included as part of a general introduction to a company, it can be extremely
effective to present the particular expertise and competencies of your company
as a separate section of your presentation. Highlighting your strengths
as a company can be even more compelling with the addition of striking visuals
– graphics, icons and images, for example, which give your audience a strong
and clear impression of what you do best.
So, with the help of a few tips above, you’ve created your
amazing company presentation. You also need to consider how you present it. The way you present
needs to reflect the relationship between you and your audience. In an
informal, mostly internal meeting, for example, you don’t need to stand and give
a “classic” presentation, whereas remaining seated when presenting to a
potential new customer would be highly inappropriate.
It’s vital to be
100% certain of your facts when presenting. If you’re not used to public
speaking or are unfamiliar with all the content, it pays to practice the
presentation a few times. Being on top of the facts and figures really
boosts the effectiveness of your presentation. Practicing also helps you
to inject a bit of passion and commitment into your delivery; even if your
presentation is wonderful, just standing reading out the contents of your
slides in a monotone can alienate your audience. A bit of practice and
you’ll be presenting your company in the best way possible!
Social media and company portals generally require short and snappy, and are not the place for a comprehensive, all-encompassing company presentation complete with all the facts and figures. It is therefore useful to create a shorter version of your company presentation to promote your company via digital channels or as a basis for your website. This gives you an even wider range of options when it comes to tailoring your presentation to get it just right for your audience.
Check out examples of how you can present a company in
different ways, follow the link:
https://biteable.com/blog/presentation-examples/
Homework
What should a company presentation include?
How do you structure a business presentation?
How do you introduce your company?
What are the 4 types of presentation?
Send a photo to my email till 17:00
You are free to ask questions